.Rep imageBeauty as well as private treatment company Honasa Consumer– the parent facility of Mamaearth– is actually discontinuing its ayurvedic charm brand Ayuga.In an earnings discussion on Friday, Honasa Customer said it could possibly certainly not establish a product-market match and also started sunsetting the brand name from June this year.Following the ending of Ayuga, Honasa Buyer will definitely have six brand names in its profile– Mamaearth, its own biggest brand name, The Derma Co, Aqualogica, Dr Sheth’s, BBlunt, and Staze, under which the firm markets colour cosmetics products.Honasa Customer reported a 19% year-on-year increase in operating revenue for the April-June duration to Rs 554 crore, while internet revenue increased 62% on year to Rs 40 crore.In the discussion, Honasa claimed Ayuga was actually introduced to present ayurvedic charm items in modern-day layouts for Indian millennials back in December 2021. The brand name was revamped two years later, based on customer comments, it added.However, the company fell short to receive any type of footing even with the improvements. Ayuga was actually an online simply brand.Other new-age labels in the ayurveda-focused charm and personal treatment space include Optimal XV Allies as well as Fireside Ventures-backed Nathabit, Perception Ventures-backed The Ayurveda Firm, and also Tip Ventures-backed Kapiva.Nathabit has actually apparently intercrossed an annualised profits price of Rs 100 crore in FY24, while Kapiva disclosed Rs 114 crore in operating earnings in FY23.
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